In an economic, political and cultural landscape paralyzed by fear, anxiety and stress, play will be an essential coping mechanism for all demographics as a tool for self-discovery, connection, inspiration and well-being. Join Daniela Dantas, WGSN VP Latam, and discover how strategic joy will playfully represent this fusion of influences in products and services, helping to foster more human and authentic interactions, resulting in greater trust, loyalty and long-term affinity.
In this meeting we will talk about the 5 main trends that were present in the catwalks of the O/I 25/26 season.
Join WGSN Head of Consumer Success, APAC, Jen Li, to discover the consumer insights that will shape 2025 and beyond, and explore retail strategies to meaningfully connect with consumers.
In this exclusive meeting, discover how the concept of play, highlighted as one of the key themes at the NRF, will influence soft power as an indispensable cultural influence for brands in 2027.
In an unstable global scenario, Latin America stands out for its resilience and strategic innovation. A new global economic cycle, with changes in tariffs and trade, makes it an important hub for business. Tariffs and restructuring of value chains are driving the region as a strategic alternative to optimize costs, diversify risks and take advantage of a growing consumer market and innovative solutions. In this new cycle, the region will not only attract the attention of the world, but will also consolidate itself as a crucial hub for business operations.
To prepare your business for the future, join Daniela Penteado, Trends Specialist at WGSN at Licesing Co 2025 in a talk about consumer feelings and emotions 2027
Beyond AI: What to expect from marketing in 2026. With the rapid acceleration of AI and the growing culture of convergence, strategies such as multi-layered marketing that connects with consumers at different stages of the journey will be essential to build loyalty and capture attention. Check out the 6 innovative marketing strategies with WGSN to win and retain customers from Generations Z to Alpha.